Bitcoin 2022 was home to high-profile keynotes, announcements and panel discussions. But the plebs had their spotlight as well. The Bitcoin Bazaar was the place to get to know some of the most interesting projects in Bitcoin merch — not necessarily world-changing but definitely uplifting.

Panties For Bitcoin

“BTC — Be Truly Confident”

— Panties for Bitcoin

What I first considered as a whacky Bitcoiner meme turned out to be high-quality, Italian-made lingerie run by a lovable family. Pablo, the mastermind behind the business, is an Argentinian emigrant with decades of experience in the underwear industry and a passion for money free from government intrusion. Several years ago, he combined his two obsessions and founded Panties for Bitcoin. With “no more fiat panties” and “Be Truly Confident” as company mottos, Pablo and his family — his wife Silvia and his son Michael — do their part for the circular economy, offering a 10% discount on orders paid in bitcoin.