One of the most successful tennis players of all time – Serena Williams – teamed up with Block Inc’s money transfer service provider – Cash App – to provide women and people of color with further financial access to bitcoin. She praised the primary cryptocurrency as the leader in the industry, calling it a ”super-strong investment.”

Williams is a Bitcoin Bull

The Jack Dorsey-led firm – Block – announced the collaboration with the tennis superstar at the Miami Bitcoin Conference. Williams raised hopes that the initiative will grant women (who are not as engaged with the crypto industry as men) and people of color additional access to bitcoin opportunities:

“It’s important to expand bitcoin to women and people of color.”

In addition, the American athlete displayed herself as a keen proponent of the primary digital asset. The 23-times Grand Slam winner said BTC’s limited supply of 21 million coins is its most valuable merit. In her view, the world of crypto is constantly developing, but this advancement is mainly led by bitcoin:

“What’s interesting in bitcoin is there is not going to be a ton available. I like looking at it like that and deciding: Okay, that is a super-strong investment in terms of all cryptocurrencies. There’s a lot happening in the cryptocurrency world and obviously, I think it’s all being led by bitcoin.”

It is worth noting that Williams’ husband is Alexis Ohanian – Reddit’s Co-Founder and a supporter of the digital asset universe. Earlier this year, his company raised $500 million to “double down” on investments in cryptocurrency startups.

Prior to that, Ohanian disclosed he had invested some of his wealth into Ethereum, arguing it is currently the most promising blockchain protocol in the space:

“I do think Ethereum [has], at least for the next year or two, really got the most to prove, or at least the most potential to show something because there are so many interesting applications.”

Serena Williams Joined the BAYC

The tennis superstar made another interaction with the crypto industry in January. Back then, she became the next celebrity to buy a Bored Ape NFT. She even changed her Twitter profile picture with the pink monkey she acquired. It appeared that the digital collectible was gifted to Williams by her husband Alexis Ohanian, who commented under her post:

“First I get you SerenaPunk, now I get the pink ape you wanted… you realize I’m only gifting you NFTs from now on, right?”

Other renowned individuals who had previously purchased Bored Ape NFTs include the pop star Madonna, the Canadian singer Justin Bieber, and the soccer player Neymar.

Featured Image Courtesy of BeIN Sports