Along with the pass blocking at the Super Bowl this year, viewers will see plenty of blockchain during the commercials.

In fact, some are calling this year’s NFL championship game the Crypto Bowl – because so many of the event’s commercials will be shilling cryptocurrency.

Online exchange FTX will run ads with former Tampa Bay Quarterback Tom Brady and his supermodel wife, Gisele Bundchen, featuring New York Jets superfan Fireman Ed.

Canada’s cryptocurrency exchange BitBuy hired NBA star Kyle Lowery to help move its product.

And Crypto.com cast Matt Damon to provide a re-born ultimatum for the viewers to choose their digital currency site. 

Matt Damon cautions that ‘fortune favors the brave’ in his Super Bowl LVI advertisement for Crypto.com

Don’t miss out, like Miami Heat point guard Kyle Lowry in this Super Bowl ad for Canadian exchange BitBuy

Coinbase and Israeli financial services EToro will also run spots. 

For many, especially those who have bet big on cryptocurrency, they see this as a sign that the new money has finally gone mainstream.

‘These companies are conveying that we’re not this weird little nerdy kid in the corner who’s doing sort-of shifty stuff,’ Beth Egan, an associate professor of advertising at Syracuse University told The New York Times. ‘We are a real company, a real advertiser, we’re here to stay, we’re mainstream.’ 

NBC, which is broadcasting the game between the Cincinnati Bengals and the Los Angeles Rams, is expecting more than100 million viewers and is charging $7 million for a 30 second spot.

Gisele Bundchen tackles the family finances and pushes her hubby, Tom Brady, to go big on crypto. ‘Are you in?’ she asks

New York Jets superfan Fireman Ed takes a call on cryptocurrency from his nemesis and sometimes financial advisor, Tom Brady

“In the US, there is no other event each year where consumers actively look forward to being advertised to,” FTX marketing executive Nathaniel Whittemore told Blockworks. 

 The not so subtle theme of all the ads is: Don’t miss out.

‘Kyle Lowry has missed over 6000 shots in his career,’ the voiceover says. ‘Don’t be like Kyle.’

 Matt Damon saunters through a diorama of various adventure seeking events like New World exploration, K2 summiting and Appollo-like space missions.

‘Fortune favors the brave,’ Damon advises.

Brady and Bundchen call all their friends and ask, ‘Are you in?’

The Super Bowl ads are in keeping with the trend of pushing blockchain currency into America’s living rooms. 

 Crypto companies have spent about $113 million in ads since January 2020, according to Bloomberg news.

Digital currency isn’t the only thing being sold at the game.

A-listers from Kevin Hart, Megan Thee Stallion, Ewan McGregor, Zendaya will also be pitching everything from travel packages to potato chips.

Sideman Andy Richter dresses up as Julius Ceasar to push avocados from Mexico.

Blast from the past actress, Lindsay Lohan, looks hot and sweaty on an elliptical machine in an ad for Planet Fitness. 

Married celebs Scarlett Johansson and Colin Jost do an ad for Alexa in which they imagine what would happen if the virtual assistant could read their thoughts.

Her turn: Alexa makes the blender turn on when Scarlett is sick of Colin talking about getting a spray tan before a funeral

Arnold Schwarzenegger and Salma Hayek head back to ancient times for a funny  Greek mythology inspired BMW Super Bowl commercial. 

The iconic actors play Zeus and wife Hera who’ve retired from Mount Olympus for their quiet final chapter – though things do not go as planned.

Actor Ralf Moeller as makes a cameo in the spot as, Sea God and brother to supreme God Zeus, Poseidon. 

‘Retiring from Mount Olympus to Palm Springs, Zeus is completely underwhelmed by all earthly electric things – until he meets the all-electric BMW iX M60,’ the car company said on its website