On Wednesday, the acid jazz-funk band Jamiroquai revealed it has partnered with the blockchain-based virtual world platform The Sandbox in order to “get funky in the metaverse.” According to the announcement, Jamiroquai plans to bring virtual insanity to the band’s virtual land located in The Sandbox metaverse.

Acid Jazz-Funk Band Jamiroquai Joins the Sandbox Virtual World

Another popular music act is joining the virtual world The Sandbox, as the subsidiary of Animoca Brands announced on Wednesday that Jamiroquai is now a project partner. Jamiroquai is an award-winning band that plays funk, acid jazz, soul, disco, and R&B, and is led by the band’s frontman Jay Kay.

Jamiroquai is well known for hit songs like “Virtual Insanity,” and “Canned Heat,” and Virtual Insanity was named MTV’s Video of the Year in 1997. The hit song also earned Jamiroquai a Grammy Award the following year. The Sandbox and Jamiroquai plan to celebrate the partnership on May 18, 2022, with Jamiroquai x Sandbox merchandise.

The merchandise will be a limited edition t-shirt and keyring and the items will be available exclusively on store.jamiroquai.com. “The strategic collaboration was developed in association with Bravado, Universal Music Group’s industry-leading brand management division,” the blockchain-based metaverse company said on Wednesday. The announcement adds:

The legendary jazz-funk band will bring virtual insanity to its virtual land in The Sandbox.

The Sandbox has partnered with a great deal of musicians, artists, celebrities, and well known brands since the project’s inception. Currently, The Sandbox has more than 200 partners including The Smurfs, Care Bears, Atari, Ubisoft, The Rabbids, BLOND:ISH, Deadmau5, Gucci Vault, The Walking Dead, Snoop…