, 2022-05-20 13:24:05,
Fans quickly expressed anger with their favorite team pushing a plummeting cryptocurrency to its Twitter following of more than 780,000. The tweet was scheduled in advance, according to multiple people inside the organization, who also said that Terra’s collapse is stirring tension about how to proceed with the partnership.
The Nationals signed a five-year, $38.15 million deal this winter to promote Terra and received all the money up front. The internal debate, according to multiple people with knowledge of the discussions, is centered on whether the organization should honor its agreement with Terra and keep the company’s name on its luxury club behind home plate, where “Terra” is stripped across every seat, and elsewhere in the stadium.
As the fallout from Terra’s crash continues, the Nationals’ predicament highlights the potential pitfalls for athletes, teams and leagues that have tethered their brands to the volatile digital currency.
The terms of the Nationals’ contract with Terra include naming rights to its premier club, signage around Nationals Park, big-screen advertisements and continued promotion on the Nationals’ official social media accounts. In announcing what they called a “groundbreaking partnership” with Terra in February, the Nationals said Terra “has…
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